The Paradox of Choice

Maria Popova on Renata Salecl’s Choice:

As socioculturally toxic as communism was, before its fall, when we had to queue up for bananas once a year because that’s how rare this “exotic” fruit imported from the West was, people seemed somehow more content, more peaceful, even if that peace was really a trance state. After the initial exhilaration about democracy and capitalism in the early 90s, however, the marketplace exploded and this radical shift from extreme deprivation to extreme abundance made people ultimately more unhappy, unleashing a rapid rise in everything from crime to obesity to corruption — all expressions of the ceaselessly wanting self. Is contentment based on illusion worse than discontentment based on reality? I have no answer.

This totally fascinates me. I can’t wait to read the book.